February: The Month We Learned Absolutely Nothing (And Quite a Lot)
Sales vanished. Metrics wobbled. AI battled AI. What actually worked in February and what are we changing in March?
Month in Review
January Review: Calm Wins, Cats Survived, and the Algorithm Had Opinions
January was one of those months that looks quiet until you actually read the numbers. Nothing exploded, nothing collapsed, and yet a lot of useful information showed up if you stop scrolling long enough to notice it. Sales stayed flat. That sounds boring, but flat during a month full of experiments is not failure. It … Read more
December Review: Flat Sales, Spiky Metrics, Broken Images, and a Surprisingly Optimistic Ending
December was one of those months where nothing was on fire, but nothing was exactly calm either. Sales stayed flat, which in December always feels slightly rude, but the broader picture tells a more interesting story. Across platforms, the pattern was clear: fewer people were shown the content, but the people who did see it … Read more
November Review: A Month of Metrics, Mild Mayhem, and One Surprisingly Healthy Needle
November strolled in like it had a clipboard, a half-finished latte, and a firm intention to grade everything I did on a curve. Every platform shifted in its own dramatic way, and the numbers — those tiny digital breadcrumbs of joy, confusion, and occasionally panic — told a story rich with contrast. So let’s unpack it all, with the … Read more