February was, in technical terms, a mixed bag. In emotional terms, it was the cinematic slow zoom on a dashboard where some numbers are up, some are down, and one category simply reads: nonexistent.
Yes. Sales: nonexistent.
But before we cue dramatic music, let’s look at what actually happened.
The Great AI Experiment: ChatGPT vs Grok
We ran a little experiment. Ten articles. Five identical prompts. One written by ChatGPT, one by Grok. Same topics. Same structure. Same energy.
Result?
Nobody noticed.
Not in the comments. Not in engagement. Not in heated debates about tonal nuance. In fact, barely anyone even saw the articles. The results were totally and miserably inconclusive.
What can we conclude?
People do not want to see the same topic twice.
That might be the most scientifically grounded statement to come out of the entire experiment.
Facebook: Ouch, But Interesting
- Views: down 36%
- Reach: down 28%
- Interactions: down 45%
- Clicks: flat
- Visits: up 25%
- Followers: down 1%
- New follows: down 100%
That is a fascinating mix. Fewer people saw the content, but more of the ones who did actually visited.
Most viewed:
- When Art Prompts Go Sideways https://www.facebook.com/reel/1985114612354921
- Yayoi Kusama turned one polka dot into an entire universe https://www.facebook.com/reel/1962473787987566
Pattern: art still works. Specifically, bold art.
Medium: Slight Dip, Slight Growth
- Earnings: down 11%
- Views: down 24%
- Reads: down 11%
- Followers: up 11%
- Subscribers: up 16%
The audience that stayed… leaned in.
Most viewed and most read: https://medium.com/@DaveLumAI/swagger-vs-redoc-the-ultimate-showdown-of-api-documentation-titans-6424e5967538
Second most: https://medium.com/@DaveLumAI/10-politically-incorrect-jokes-that-will-make-you-laugh-22ca82a8aa40
Highest earning: https://medium.com/@DaveLumAI/what-am-i-missing-about-graph-theory-and-why-faang-keeps-bringing-it-up-e010db2aef7e
And YAGNI continues quietly doing its thing: https://medium.com/@DaveLumAI/yagni-or-how-i-learned-to-stop-worrying-and-love-the-boring-version-f9d0ee6e6ca4
Technical content and slightly risky humor both get attention. That is not a coincidence.
Least popular? The Grok vs ChatGPT duplicates. The market has spoken. Once is enough.
LumAIere.com: The Surprise Winner
- Page views: up 26%
- Blog views: up 30%
- Active users: up 30%
Most viewed blog: https://blog.lumaiere.com/everything-you-ever-wanted-to-know-about-forging-nfts-without-needing-an-anvil/
Second: https://blog.lumaiere.com/the-chagall-windows-in-fraumunster-church-zurich-in-depth/
Overall winner? NFTs. Again.
Pattern: when the topic intersects art, tech, and curiosity, traffic shows up.
X: Quietly Improving
- Impressions: up 10%
- Engagements: up 14%
- Total follows: up 12%
- New follows: up 55%
- Likes: down 24%
Most viewed: Reposting on TikTok https://x.com/DaveLumAI/status/2026490293433020666
Second: A World Made of Small Things https://x.com/DaveLumAI/status/2020541210713063449
And interestingly, the most viewed post not on my profile: https://x.com/DaveLumAI/status/2019929882503847939
That tells us something important. Conversation performs. Replies perform. Not just broadcasts.
TikTok: Engagement Fell, Comments Rose
- Video views: down 13%
- Profile views: down 44%
- Likes: down 42%
- Shares: down 45%
- Comments: up 67%
Most viewed: https://www.tiktok.com/@davelumai/video/7607230880431475998
Second: https://www.tiktok.com/@davelumai/video/7605828828203617566
Most liked: https://www.tiktok.com/@davelumai/video/7605828828203617566
Second most liked: https://www.tiktok.com/@davelumai/video/7606205707716775198
Lower reach. Higher commentary.
Which means the ones who did see it had something to say.
Conclusions
- Duplicated topics dilute interest.
- Technical deep dives continue to perform well.
- Art plus tech continues to perform well.
- Conversation outperforms pure posting.
- Sales being nonexistent does not mean attention is nonexistent.
Unsuccessful action: publishing two versions of the same idea and expecting curiosity to double.
Successful actions:
- Continuing series content.
- Mixing humor with technical depth.
- Engaging in conversations on X.
- Publishing strong art-tech crossovers.
Interesting tidbit: while many metrics dipped, followers and subscribers grew. That means retention improved. Fewer casual scrollers. More intentional readers.
That is not nothing.
March: What’s Next?
The Artist series continues. The Religion series continues.
We may also dive into:
- https://microsoft.github.io/language-server-protocol/
- REST
- Object-oriented vs procedural vs functional-style code
- PostCSS
If there is something you want to see covered, say so. The roadmap is flexible.
And yes, we will not be publishing two nearly identical AI articles again. Science has spoken.
Follow along. Comment. Tell me what surprised you in the numbers.
Let’s see what March decides to do.
A dynamic industrial composition dominated by bold diagonal lines and geometric abstraction, inspired by early 20th century Russian avant-garde aesthetics. A towering red wedge slices through intersecting planes of black and cream, with sharp angular forms suggesting cranes, scaffolding, and architectural frameworks in motion. The palette is restrained yet powerful: deep crimson, matte charcoal, muted ivory, and hints of steel gray. The composition feels urgent and directional, as if the shapes themselves are marching forward. Flat color blocks contrast with subtle textured overlays reminiscent of aged lithographic prints. The mood is revolutionary yet precise, balancing stark minimalism with visual tension and rhythmic repetition.
Begin with a static view of bold red and black geometric forms suspended in space. As the music starts, diagonal shapes slide sharply across the frame, intersecting like moving scaffolds. Cream-colored planes rotate and snap into alignment while thin black lines animate in rhythmic pulses. Add subtle paper grain texture and flickering light overlays to create a tactile, poster-like feel. Use quick cuts synchronized to beats, with red wedges expanding and contracting dynamically. End with all geometric forms locking into a powerful symmetrical composition before fading to a minimalist cream background.
Song suggestions:
- Midnight in a Perfect World — DJ Shadow
- Clubbed to Death — Rob Dougan
Follow for more experiments, art, tech deep dives, and occasional public metric confessions. And please comment. What do you want to see in March?
